About Us

Our Story from conception to today……….

Pink Lining was the brainchild of a husband and wife team who identified a huge gap in the market for fashionable yet functional changing bags. They created what became the ‘Must-have’ bag of the maternity industry with the cupcake adorned ‘Yummy Mummy’ amongst others! The designers were in a perfect position to know what parents needed from a Baby Changing Bag as they were parents themselves to initially one child, but that one child later became four young children over the years.

Pink Lining Reborn!

Pink Lining’s new owners, WHL Europe, have delved into the archives of the brand’s most-loved prints through the years and will be re-introducing the four most popular designs of all time to coincide with Pink Lining’s 15 Year Anniversary!

Welcome back (cue drum roll)… Pink Butterflies, Wise Owl, Navy Bows and Christmas favourite, Penguin Love! By drawing on the brand’s heritage, WHL Europe will be laying a foundation of strong, established Heritage prints upon which they will be layering new designs season-on-season. In this way, Pink Lining will retain the essence of what makes it so special whilst taking first steps to evolve in a new and exciting direction.

Combining great fashion-forward, distinctive prints with meticulously well thought-out functionality is Pink Lining’s point of difference, paired with the great quality everyone has come to expect from the label.